Siesta Key – an intimate, boutique-style retail destination in Sarasota, Florida – has been transformed into a predominately open-air venue that rivals the world’s finest retail environments. Lush, palm-lined plazas divide the mall into shopping “neighborhoods” that correspond to exclusive waterfront Sarasota communities. Generous water features afford a sense of complete relaxation amid plentiful outdoor seating areas. The new signage and graphics concept reflects the upgrade to “Black Label” status. Unlike the standard “Westfield” branded system, which celebrates the red corporate logo, “Black Label” allows a property to have its own distinctive signature identity.
Site: 35 acres / 14.2 hectares
GBA renovation: 440,000 sq ft / 40,892 sq m
GBA expansion: 45,000 sq ft / 4,182 sq m
GBA total: 485,000 sq ft / 45,074 sq m