A new residential high rise tower has a lobby that acts as a sales center and entrance to the tower. The family of signage and amenities was designed to reflect the sophisticated materials, finishes and architecture of the luxury residences.
Drawing inspiration from the interior finishes and architectural details, the Just Building identity and environmental graphics reflect a luxurious high-end standard of living. The identity, inspired by a recurring pattern throughout the project, provides a unique opportunity to visually unify as well as brand the 3 tower high-rise property. Environmental graphics blend oil rubbed bronze, characteristic of the main entry doors, with the polished granite found in the public interior spaces to further continue the established visual vocabulary.