The Bintaro Jaya Xchange project heavily utilizes linear pattern elements. This is clearly evident in the retail parcel where the large west facade canopy and the anchoring structure both incorporate strong parallel lines. To tie-in this portion of the project with retail, the logo was treated with a similar parallel linear language. Populating the face of the larger building identities with programmable LEDs adds another level of dynamism, these treatments bestow the identities with a more playful and exciting appearance. The glass graphics on the east facade are also dynamic, during the day the digitally printed vinyl graphics are a neutral white detail. Adversely at night they transform into beacons, coming to life with color provided by led light strips and flood lighting hidden within the framework of the structures.
Size: 7,614,852 square feet/707,700 square meters
Site Area: 2,211,836 square feet/205,561 square meters