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Mall of Istanbul

Istanbul, Turkey

 

The Mall of Istanbul is Istanbul's newest destination combining history, culture and tradition with contemporary style and modern sensibilities. The logo's focal point is the "M" and "I" icon created by an abstraction of the Bosphorus Bridge, a major link connecting Istanbul's Asian and European sides. The colors represent the water and sky, while the shape mimics the ovals that are significant to the mall's architecture but also reflects the historic domed buildings found throughout the city. Additionally the color palette and shape hint at the Evil Eye stone, an important historical and cultural reference.

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