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DDG Graphics

Environmental Graphics <<>>

 

Miraflores

Guatemala City, Guatemala

 

As the most popular shopping mall in Guatemala, Miraflores is more than a mall, it's a destination. The existing project slogan, "see the life", was a driving inspiration behind the mall renovation. Various design directions were explored in the first stages of the signage and graphics development. Concepts ranged from a logo driven approach, to a very whimsical design that matches the personality of this retail destination, to a clean minimal option. The chosen direction leads to a more genuine and natural approach with simple lines and earth tones to compliment the physical environment.

 

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